Press Release

Branding Pays:  Workshop and Book Signing

(New York, NY) February 13, 2013 – Asian Women in Business (AWIB) will be hosting an interactive workshop entitled “Brand Yourself for Leadership and Business Success” that is relevant for professionals and entrepreneurs at any stage of their career. The workshop will be held on February 28, 2013 from 6:00 pm to 9:00 pm at Microsoft, 1290 Avenue of the Americas, NYC.

Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, posit­­ioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one.  Learn how to stand out from the crowd and achieve your goals with a strong personal brand.

Karen Kang will conduct this workshop and cover: 

• Why personal branding is a requirement in today’s changing world
• Important personal branding lessons from well-known business leaders
• How to stand out from the competition
• How to identify your Cake and Icing (rational value and emotional value) for a winning brand
• A framework for your brand strategy

Karen Kang is a recognized brand strategist and the founder and CEO of BrandingPays LLC. She is also the author of Branding Pays: The Five-Step System to Reinvent Your Personal Brand. Karen will be available to autograph her book.

Light refreshments are included.  To reserve a seat, participants must RSVP at by February 25, 2013.  The workshop is FREE for AWIB members and $25 for non-members. For more information, please e-mail or call 212.868.1368.

Founded in 1995, Asian Women In Business (AWIB) is the only non-profit, tax-exempt organization in the country with the primary mission of assisting Asian women entrepreneurs. Over the years, AWIB, a dynamic organization, has expanded its mission to address identified needs and issues affecting the business and professional development of Asian Americans. AWIB also serves on various tasks forces and boards to promote the inclusion of minority and women owned businesses and professionals. Visit us at




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