The 2001 AWIB Entrepreneurial Leadership Award Winner - Joane de Asis
Globe Capital Partners, LLC
Joanne de Asis was born and raised in the Philippines. After graduating from the Maryknoll College, she had her first experience as an entrepreneur when she founded “Social Consultants Inc.”, a public relations firm, which she ran with two other women. She immigrated to the US to attend graduate school and in 1977 received an MBA from Columbia University, where she received the Student of the Year Award.
Joanne began her financial career in the US at Morgan Stanley & Company where she stayed for 10 years. She was handpicked to be among the first sent to open Morgan Stanley International in London and was soon promoted to Vice President focusing on Southeast Asia. She then worked as Director, International at Dillon Read where she resurrected the firm's almost non-existent corporate activities in Asia. In 1990, she moved on to CS First Boston Corporation as Managing Director. While based at the NY headquarters, she was responsible for the firm’s Asian business. Significant among her many accomplishments were the $316 million public offering by Philippine Long Distance Telephone and the $1 billion National Steel financing partnership.
In 1996, Joanne left her lucrative and prestigious job on Wall Street to plunge into the entrepreneurial world. She founded and became Chair of Asia Pacific Capital Partners, a boutique investment firm based in New York City and Manila that specializes in identifying financial opportunities worldwide, drawing on key strategic alliances to raise capital for these opportunities or otherwise participating via direct private equity. She has successfully completed multiple cross border transactions with her business associates, Archibald Cox, Jr., Alice Walton, Max Warburg, among others.
In 2000, Joanne folded her company into Global Capital Partners LLC and expanded the partnership to Stuttgart, Germany. She participates both as investor and investment banker in highly selective international transactions.
In 1996, Joanne received the “Tribute to Excellence” award from the Asian American Federation of New York. She is a member of various boards including the Advisory Board of the Harvard Medical School, The United Way and the Philippine American Chamber of Commerce. She is on the Selection Committee for the U.S. Liberty Medal and was the “Grand Marshall” of the 1999 Philippine Independence Program. She is also a member of the board of Trustees of the Asian Cultural Council and the Association of Foundations in the Philippines.
Joanne remembers how it was like starting her career in the 1970’s when women on Wall Street were perceived as administrative support staff. She had to work harder and smarter to achieve success and she believes that Asian women have a unique asset of resilience and at times must take “one step back in order to jump three steps forward”. She has instilled in her daughters the pride of being Asian and being women and has shown them by example to be proud of their heritage while being careful about stereotypes.
Joanne, her husband, Dr. Jose Conrado Beneitez, and two lovely daughters, Jana, age 15 and Gaia, age 16 reside in New York City and Manila.