Asian Women In Business
Chinatown Marketing Assistance
Some of the activities organized by AWIB as part of our efforts to increase visitors and help business owners in Chinatown, NYC.
APRIL 22, 2006
AWIB organized the Fourth Taste of Chinatown and thousands of visitors filled the streets to get their hands on $1 and $2 tastings of the lip smacking delicacies Chinatown offers. Over 50 restaurants, tea houses, bakeries and specialty food shops took part in the event, offering a mouth-watering sampling of Chinese, Malaysian, Japanese, Vietnamese and other cuisines that have made NYC's Chinatown a true food mecca. Peking Duck, vegetarian snails, sautéed shrimp with pumpkin sauce, dim sum platters, grilled beef and papaya salad, ginger lemon cider - just a handful of the hundreds of choices that greeted Taste-goers. The rain played spoil sport towards the end, but our brave tasters just opened up their umbrellas and stayed put to get their tasting plates. With Mott Street closed to vehicular traffic for several blocks, visitors could leisurely spent the afternoon strolling, shopping and taking part in some of the fun activities we had lined up. There was a Wonton Food Fortune Cookie Writing Contest, where the best fortunes make it into fortune cookies. Visitors could also vote for their favorite tasting stations, the top three choices receiving the "Best of Taste of Chinatown" award. There was lion dancing, a colorful and noisy display of artistry and a perennial crowd favorite, and for the kids the Metropolitan Museum of the Arts, the Children's Museum of Arts and the Museum of the Chinese in the Americas offered fun arts and crafts activities to keep them busy and out of trouble. The crowd loved the luau themed seating area, where many families chose to sit down, relax and savor their tasting plates.
AWIB organized this event as part of a post 9/11 project to bring back visitors to Chinatown. Click here for additional information on theTaste of Chinatown, Spring 2006. Take a look at pictures from the event.
AWIB completed a second print run of the popular Chinatown Coupon Book. The first 50,000 copies were snatched up by New Yorkers, tri-state residents, and tourists in less then six months. The second edition features the same great discounts with several new businesses. Our AWIB "Picks" were updated along with information about Taste of Chinatown. The second 50,000 were once again free and distributed at area hotels, information centers, AWIB events and the Chinatown Kiosk located on the triangle at Canal, Baxter, and Walker Streets.
To celebrate the 2006 Lunar New Year, AWIB designed and produced a brochure to highlight the Year of the Dog. The Lunar New Year Brochure featured wonderful tips on where to find 'good fortune' feasts, what traditional foods and decorations to buy, and personality traits of the dog sign. The official Lunar New Year events were listed on this 35,000 run and distributed at Chinatown businesses, information kiosks and various area hotels.
Subway riders received 10% off at over 30 shopping and dining destinations in Chinatown by showing their Metrocard. AWIB recruited only the best businesses for this special MTA Metrocard Deals promotion. Did you catch the campaign's vivid ad while riding New York's iron horse? 40% of the NYC subway fleet had ads promoting Chinatown and the special deals. Offers were valid through the 2006 Lunar New Year celebrations.
OCTOBER 15, 2005
Thousands of food lovers packed the streets for another "Taste of Chinatown", and feasted on $1 and $2 a plate tastings. Mouth-watering options such as shrimp dumplings and Peking Duck were just a few of the culinary tempations that awaited hungry tasters. The 51 participating bakeries, restaurants and tea houses got into a competitive spirit and vied to be "Best of Taste of Chinatown," in which people voted for the top 3 establishments. A fortune cookie writing contest, sponsored by Wonton Foods, also took place amidst the eating madness.
AWIB organized "Taste" as part of our campaign to bring back visitors to the area, as part of our post 9/11 recovery projects.
AWIB produced a fabulous Chinatown Coupon Book packed with great shopping and dining deals. More than 60 discounts for restaurants, tea houses, arts and antique shops, gift shops and bakeries were included. The book is also a guide to Chinatown with facts about Asian cuisine, a crash course on dim sum, an examination of tea and bubble tea, and a handy map to locate the listed businesses. AWIB created the design, did the layout, took original photographs and wrote the text for this 96 page book with perforated coupons for easy tear off. 50,000 copies were printed and distributed at information kiosks, area hotels and during special events. This book was so popular that we received many calls asking for more.
As a companion to the Chinatown Coupon Book, AWIB designed, printed and distributed 10,000 postcards, using the books cover as its inspiration. The pictures of products and dishes on the postcard can all be purchased in Chinatown and the corresponding businesses were listed
APRIL 23, 2005
AWIB organized another highly successful Taste of Chinatown. Over 50 restaurants, bakeries, tea houses, and specialty shops offered $1.00 tasting plates to thousands of visitors who thronged the neighborhood to indulge in some old favorites and experience something new. Despite the threat of rain, the event drew a great deal of interest and participation. Taste of Chinatown was organized as part of "Explore Chinatown" - an effort to boost tourism and business in Chinatown. Click here for more, including a list of participating restaurants.
AWIB wrote, designed and produced a Lunar New Year brochure to celebrate the Year of the Rooster. This colorful piece contained information about traditional foods and decorations, good fortune feasts, fun facts about those born in the year of the rooster, and a listing of Lunar New Year events in Chinatown. It was distributed at the Chinatown Kiosk and during Lunar New Year activities in Chinatown.
AWIB's staff working on our marketing and tourism campaign designed a "Chinatown Gift Guide" showcasing some of the great products Chinatown offers its visitors. The Guide was a hit with many people looking to do their holiday shopping or just buying something for themselves. The effort was part of our post 9/11 recovery project in Chinatown targeted at bringing visitors back to the area. Here's a look at some of the goodies that were offered. Chinatown Gift Guide
OCTOBER 21, 2004
"Metrocard 100 Deals & Discounts" was announced. The Chinatown marketing and tourism campaign in conjunction with the MTA is offering great deals in Chinatown for passengers between November 1, 2004 to December 31, 2004. The 'Deals and Discounts' is part of MTA's centennial celebrations currently underway in NYC. Transit riders will receive the deals and discounts by showing their MetroCard at participating Chinatown businesses, which will include restaurants, gift shops and walking tours.
OCTOBER 2, 2004
AWIB organized a highly successful first ever outdoor "Taste of Chinatown" - offering attendees a bite of the myriad culinary delights that the city's Chinatown offers. Dozens of restaurants, tea houses and bakeries took part and catered to the hungry, enthusiastic and curious that thronged to taste the delectable offerings for just $1.00 a plate. It was a not to miss opportunity to test out establishments food lovers had never ventured to before and of course visit old favorites for the usual delights. Taste of Chinatown featured businesses located in the heart of Chinatown and was part of the "Explore Chinatown" campaign, which AWIB helped launch, funded by the Lower Manhattan Development Corporation and the September 11th Fund.
MAY 10, 2004
The "Explore Chinatown" campaign was launched - Asian Women In Business is the business development partner of this coordinated marketing and tourism project to bring visitors back to Chinatown. The Explore Chinatown campaign includes technical assistance to area business owners, creation of a visitor information kiosk in Chinatown, a website www.explorechinatown.com, an Explore Chinatown brochure with neighborhood map, an official "Explore Chinatown New York City" logo campaign, development of tourism packages and more. The launch received extensive coverage in the press, radio and television. It included NY1, WB11, WNBC, WABC, WNEW, New York Sun, Travel Weekly, Travel Management Daily, Sing Tao, Ming Pao, WFUV FM, W-NYC AM, AM NY, LowerManhattanInfo.com and others. The press conference was organized by NYC & Company. The Chinatown marketing and tourism campaign is funded by Lower Manhattan Development Corporation and the September 11th Fund.
June 16-28, 2003
AWIB organized the Chinatown Summer Festival, a community wide event to bring business back to Chinatown, as part of our technical assistance project funded by the Empire State Development Corporation. It featured a two-week long promotion of Chinatown as a shopping and dining mecca. Shoppers got 'Chinatown Rewards' - for shopping at designated businesses - redeemable for free gifts. The Festival culminated on June 28, 2003 with a day-long fair and film screening at Columbus Park in Chinatown. More on the Chinatown Summer Festival and a listing of restaurants and stores that participated.