Asian Women In Business
Chinatown Business Assistant Project
Asian Women In Business successfully completed a project funded by the Empire State Development Corporation to provide technical assistance to Chinatown based businesses adversely impacted by the effects of 9/11.
Mission: Rebuild Chinatown, one store at a time
The September 11 attack dealt a severe blow to an already slowing economy in Chinatown NYC. It led to a drastic reduction in both pedestrian traffic and consumer spending, causing many small businesses to operate on a loss. At the time AWIB began the project, many had already shut their doors and several others were on the brink of closing down.
AWIB designed a long-term approach with targeted efforts to help individual businesses in Chinatown. Our aim was to provide one-on-one focused assistance, to not only help those designated businesses to turn back to profitability, but to help build a positive net impact in the Chinatown community.
AWIB focused on three industry groups: jewelry, restaurant and gift stores and only those who depend in large measure on an outside customer base. Gender was not a consideration in this project and both male and female owned businesses received assistance.
Businesses received intense one-on-one counseling and worked with the project team to develop workable marketing plans, including strategies and implementation timetables. The project team targeted many opportunities for the cross promotion of businesses. For example, a customer buying jewelry in Chinatown would be a good candidate to dine in one of the many restaurants in the neighborhood. We capitalized on these obvious synergies to promote businesses on a broader scale as was seen during the Chinatown Summer Festival.
Chinatown is a forgotten enclave of immigrants. Many businesses have not recovered since 9/11. We set modest goals and worked with a team of dedicated professionals to make a difference.
Chinatown Summer Festival- June 16-28, 2003
AWIB organized a community wide event to bring business back to Chinatown. It featured a two-week long promotion of Chinatown as a shopping and dining mecca. Shoppers got 'Chinatown Rewards' - for shopping at designated businesses - redeemable for free gifts.
Click here for details and a listing of restaurants and stores that participated.
On June 28, a day-long fair a film screening was held at Columbus Park in Chinatown. More on the event.