2004 Highlights of Asian Women In Business

DECEMBER 15, 2004
AWIB rang in the holiday season with an evening of fun, food and networking at its Ninth Annual Holiday Party. AWIB members, supporters and sponsors shared an evening of making new friends and renewing old connections. Between networking and enjoying a sumptuous dinner with beer and wine, guests actively took part in a raffle - the lucky winners walking away with dining certificates, cosmetics sets, weekend getaways and more. The party was held at the lovely loft of AWIB Board Chair Julie Azuma. For the ninth year in a row, Julie has graciously let us take over her apartment for the evening and we want to send out a big thank you to her.

AWIB's staff working on our marketing and tourism campaign designed a "Chinatown Gift Guide" showcasing some of the great products Chinatown offers its visitors. The Guide was a hit with many people looking to do their holiday shopping or just buying something for themselves. The effort was part of our post 9/11 recovery project in Chinatown targeted at bringing visitors back to the area. Here's a look at some of the goodies that were offered. Chinatown Gift Guide.

Budding entrepreneurs were offered a comprehensive look into the various aspects of starting a business at our "Starting Your Business 101" series on small business ownership. AWIB held the class over four weeks - November 9, 16, 23 and 30th. Each week dealt with a different topic - 'Are you Entrepreneurial Material?', 'Legal Structures and Tax Issues', 'Marketing Basics' and 'Finance and Credit'. The series has been offered twice in the past and has been snapped up each time by not only those looking to start a business but also for established business owners looking to hone their skills. And series instructor, Joyce Moy, AWIB board member and Executive Director, Economic Development, LaGuardia Community College, has received high ratings each time around. 'Great information, practical and pleasant' 'would highly recommend it to others' 'extensive and resourceful' are some of the attendee evaluations. So if you missed this round of classes, keep an eye out for the next time we offer the series.

OCTOBER 25, 2004
The 2004 Asian Women In Business Leadership Dinner celebrated nine years of AWIB providing quality programs and services to the small business community, and the tremendous contribution of Asian women to the corporate and small business sectors. This year we honored seven exceptional women - leaders and exemplary achievers in their fields and and active participants in the community. The 2004 Asian Women In Business Entrepreneurial Leadership Award winners are Marissa Teves Beck, President, Advanced Professional Marketing Inc, Eleanor Wang Felbaum, President and General Manager, Vacaville Pontiac-Buick-GMC, Saori Kawano, President, Korin Japanese Trading Corp., and Hosneara Malik, CEO, Syntho Pharmaceuticals, Inc. The 2004 Asian Women In Business Corporate Leadership Award winners are Cynthia Park, EVP/Managing Director, Young & Rubicam/Kang & Lee Advertising, Kathleen Rainey, Director, Associate Information Systems, Wal-Mart Stores, Inc and Lili Zheng, Deputy Managing Partner, Deloitte & Touche LLP. We had a great turnout and we thank our corporate sponsors for their continued support to AWIB. Also adding to an fun-filled evening was the exciting silent auction. Take a look at the pictures from the dinner. More.

OCTOBER 2, 2004
AWIB organized a highly successful first ever outdoor "Taste of Chinatown" - offering attendees a bite of the myriad culinary delights that the city's Chinatown offers. Dozens of restaurants, tea houses and bakeries took part and catered to the hungry, enthusiastic and curious that thronged to taste the delectable offerings for just $1.00 a plate. It was a not to miss opportunity to test out establishments food lovers had never ventured to before and of course visit old favorites for the usual delights. Taste of Chinatown featured businesses located in the heart of Chinatown and was part of the "Explore Chinatown" campaign, which AWIB helped launch a few months ago, funded by the Lower Manhattan Development Corporation and the September 11th Fund.

SEPTEMBER 16, 2004
AWIB held a workshop Negotiating to Win: Effective Techniques to Boost Your Bottom Line. The varied backgrounds of attendees and the different negotiating issues brought up was indicative of the appeal of the topic and the importance of knowing the best way to negotiate. The workshop was conducted by Judge Patricia Medina Talbert, JSC. Judge Talbert, New Jersey's first female Asian American judge and an expert in commercial and corporate counseling and dispute resolution, touched on a number of negotiating issues. Topics addressed included research, presentation, conveying the right message, cultural factors, techniques of playing the power game, attributing the right value to one's product or service, closing the deal and more. Attendees also had a chance to bring up specific negotiation bottlenecks they faced in their businesses or companies. The workshop was held at NBC Studios in Manhattan.

AWIB's Pairing Chinese Cuisine with Wine: A Special Wine Tasting and Chinese Banquet with food and wine guru David Rosengarten was a tremendous success. People snatched up the opportunity to learn about pairing Chinese food with the right wine and enjoy a sumptous nine-course banquet. We had to close registration days before the event because of the massive response. And despite remnants of hurricane Frances pummelling the city and disrupting traffic and trains all day, we had a packed house that cheerfully (if somewhat boisterously) got into the spirit of the evening. David offered excellent pointers to attendees using six different types of wines and matching them with different courses of the banquet. Attendees had high praise for the event and many said they're looking forward to an encore presentation. We'll keep you posted. The event was co-sponsored by the New York City Chapter of Women for WineSense.

JUNE 29, 2004
A warm and breezy summer evening provided the perfect ambience for AWIB's golf and networking event at the Chelsea Piers Driving Range. We had polled our members to find the level of interest for such an event - and were pleasantly surprised at the highly enthusiastic response we got. So on the evening of the 29th, we donned our golf gloves and practiced our swing. Several of us were golfing novices, but that certainly didn't put a dampener on the spirit of the evening. The golf outing also made for pleasant networking. Joining AWIB were members of the Women's Committee of the Asian American Bar Association of NY and Penn State Women's Network.

JUNE 22, 2004
Asian Women In Business held a reception and private viewing for members at the Metropolitan Museum of Art. The viewing featured the exhibitions, Dangerous Liaisons: Fashion and Furniture in the 18th Century and Art Deco Paris. The Dangerous Liaisons exhibit was a look at French dress and its aesthetic interplay with art, furniture and the broader decorative arts between 1750 and 1789. The art deco exhibition, Ruhlmann's Paris, was drawn from the Museum's collections and complemented Ruhlman: Genius of Art Deco. AWIB's receptions at the Met are highly anticipated and very popular. Besides taking in a lovely exhibit, members also enjoyed great food and networking with fellow AWIB members as well as guests of 100 Hispanic Women and The New York Coalition of One Hundred Black Women, who co-hosted the evening with AWIB. Our events at the Met are part of the museum's outreach initiative through the Multicultural Audience Development Committee of which President Bonnie Wong is a member.

JUNE 7, 2004
AWIB's conference "Doing Business with Corporate America: What Every Minority/Woman Owner Business Should Know" was held to a packed house at Cornell University's Institute for Women and Work. The conference offered small business owners a chance to learn the corporate procurement process and best ways to position their companies to get a foot in the door. Attendees were provided details on what corporations are buying and prospects for small business owners to become suppliers of products and services to companies. In addition, they received an overview of opportunities for small businesses in the rebuilding and revitalization of Lower Manhattan. They met and interacted with representatives from Allstate Insurance Company, Bank of New York, Boise Office Solutions, IBM, Lehman Brothers, Lower Manhattan Development Corporation and NBC. Attendees also got vital information on M/WBE certification, the process and benefits, from Empire State Development Corporation, MTA, NJ Transit, NYC Department of Small Business Services, Port Authority of NY/NJ and Women Presidents' Educational Organization.

MAY 11, 2004
AWIB's members participated in a New Member Breakfast held at North Fork Bank in Manhattan. Members took advantage of this opportunity to introduce their business to other members in a smaller group. Our aim in holding such an event for new members is to facilitate a high degree of one on one interaction between members in an informal setting to maximize business potential. Members also got information about AWIB, upcoming programs and how to maximize their membership with the organization.

MAY 10, 2004
The "Explore Chinatown" campaign was launched - Asian Women In Business is the business development partner of this coordinated marketing and tourism project to bring visitors back to Chinatown. The Explore Chinatown campaign includes technical assistance to area business owners, creation of a visitor information kiosk in Chinatown, a website www.explorechinatown.com, an Explore Chinatown brochure with neighborhood map, an official "Explore Chinatown New York City" logo campaign, development of tourism packages and more. The launch received extensive coverage in the press, radio and television. It included NY1, WB11, WNBC, WABC, WNEW, New York Sun, Travel Weekly, Travel Management Daily, Sing Tao, Ming Pao, WFUV FM, W-NYC AM, AM NY, LowerManhattanInfo.com and others. The press conference was organized by NYC & Company. The Chinatown marketing and tourism campaign is funded by Lower Manhattan Development Corporation and the September 11th Fund.

May 4, 2004
AWIB was a supporting organization in this year's Springboard Enterprises New York City Growth Capital Workshop. The Workshop targeted women-owned businesses seeking growth opportunities and provided tutorials on strategies used to structure and capitalize an emerging growth business. It included case studies, break out sessions and experts offering advice on positioning businesses for growth and attracting investment capital.

MAY 2, 2004
AWIB was part of the 24th Annual Asian Pacific American Heritage Festival. Organized by the Coalition of Asian Pacific Americans the day-long event, held at Union Square Park in Manhattan included live music and dance performances, a children's program, crafts, martial arts and information booths from various Asian American organizations. It was a lovely day to be outdoors - and a good crowd turned out to enjoy the festivities.

APRIL 29, 2004
AWIB was strategic partner of the 'Business Exchange 2004: Tour for Success' conference organized by the Global Diversity Group, Inc. This day-long conference held in New York City was the kick-off of a multi-city Business Exchange tour. The event offered a series of workshops to participants encompassing all aspects of launching, growing and successfully managing a business. In addition, there were sessions on economic empowerment, the best techniques to winning contracts, as well as a business networking reception.

APRIL 20, 2004
AWIB's second installment of the of the Success Stories Series: Making It In A Competitive Retail Environment was held at Loftworks, a TriBeCa discount designer clothing store. President and founder Lana Choy delved into the various aspects of starting a retail apparel business, including the art of surviving in a cut throat industry. Attendees also tested their shopping skills - doing some brisk buying of great priced designerwear in this three-level store. Lana's 15% discount to all shoppers certainly added to a delightful evening.

APRIL 1, 2004
AWIB held a workshop "How to Get All the Clients You Need for Your Business". The workshop generated a great deal of interest and workshop leader, Fabienne Fredrickson, coached attendees on the best tactics to enhance their client and customers base. She offered tips based on her trademarked Client Attraction System on using "pull" marketing techniques to get more business. Besides attracting new customers, the session also included how to retain existing clients and optimize on business referrals. Some attendee reviews from this highly productive and practical workshop.. "Right on target, loved it", "interactive and interesting presentation", "a lot of good ideas" and "great examples". The workshop was held at the IBM Building in Manhattan.

March 22, 2004
AWIB debuted its Success Stories Series to a packed house on a blustery New York evening. "Family, Culture and Success" featured Suchitra Paleewong, Vice President, Paleewong Trading, a family business which imports Thai beer, wine and publications. Suchitra offered attendees an entertaining and informative insight into her family's vastly successful import and distribution business. Daughter Sara conducted the wine tasting session - attendees got to taste their line of Monsoon Valley wines. We piled on the Pad Thai and made some great business connections - we've received many calls since from attendees who thoroughly enjoyed the evening. The event was held at the Bangkok House Restaurant in Manhattan.

February 2004
AWIB held four-week series on small business ownership titled "Starting Your Business 101". The series offered attendees a look into various aspects of starting a business. The topics covered were, 'Are you Entrepreneurial Material?', 'Legal Structures and Tax Issues', 'Marketing Basics' and 'Finance and Credit'. The series was conducted by Joyce Moy, AWIB board member and SBDC Director. The series was sold out well in advance and even our waiting list was in hot demand! As for those early birds who attended, reviews included, "very informative and thorough" "very helpful suggestions for all business people and professionals", "excellent speaker." Make sure you register early to secure a spot the next time we announce this series.

Asian Women In Business was selected as part of a team to coordinate a large scale tourism and marketing campaign to attract visitors to Chinatown. AWIB was chosen by the Lower Manhattan Development Corporation and September 11th Fund who are jointly funding this two-year campaign. The overall objective is to build Chinatown as one of New York City's top tourist destinations by creating a sustained increase in the number of visitors to Chinatown. AWIB's role is to provide expertise in the area of business development to help Chinatown based businesses struggling to recover from the impact of the events 9/11. This grant comes on the heels of AWIB's successful completion of a business assistance project in Chinatown funded by the Empire State Development Corporation. More.

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