Do you really need to be on Facebook, MySpace, LinkedIn and Twitter? What is the difference between these sites and how much time should you spend on each?

Learn how you can harness the power of social networks to build brands, promote yourself, create a buzz and get your message out. Whether you are selling a product, service or promoting a cause, don’t get left behind.

Get tips on how to use low cost marketing while reaching a wider audience. Featuring Social Media experts, from JetBlue Airways and Electric Artists digital agency, ready to share ideas and tips that work. Our three-hour workshop will show you how to effectively use a host of new social media platforms for your business.

This is a must attend if you are looking to grow or promote yourself more effectively with a limited marketing budget. You'll get a fresh and practical approach with examples on how individuals and companies have taken advantage of this social phenomenon. No prior knowledge is required but inquisitive minds are a must!

You’ll learn FIVE easy ways to increase your bottom line through social networking sites.

1. Attract and grow your audience base and turn them into sales leads
2. Keep the audience interested and engaged
3. Expand your marketing strategy without expanding your budget
4. The do's and don’ts of social media etiquette
5. And sell more products and services!

*Cost:
$20 for members, $45 for non-members
*plus small processing fee if paying online via PayPal

Guest Speakers:

Morgan Johnston is the Manager of Corporate Communications for JetBlue Airways. Morgan is responsible for new media communications and online outreach projects for the airline. He formulates and oversees JetBlue’s strategy for social networks and manages JetBlue's presence on Twitter at http://twitter.com/jetblue with over 1.7 million followers. He is also responsible for JetBlue's internal network of multimedia distribution and acts as spokesman for the company to media. Prior to joining JetBlue in 2002, Morgan held various roles in media production and new media application, designing and implementing online video.

Jinal Shah is a Digital Strategist at Electric Artist, a leading digital agency that creates ideas that merge culture and commerce with social media. The agency specializes in online marketing and promotions as well as online strategies, trends and content development. Jinal has worked as a fashion journalist at InStyle magazine and was a manager on the team that launched Ideablob.com - the first social network ever launched by a credit card company. She has an extensive digital background and stints at leading agencies like POKE NY and now with Electric Artists.

This event is generously supported by the IW Group. 

Location:
Paul, Weiss, Rifkind, Wharton & Garrison LLP
Room 2909-2910
1285 Avenue of the Americas, Manhattan

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